Check out this excerpt from US News and World Report:
"Evangelism is about selling your dream so that other people believe in it as much as you do," says Guy Kawasaki, former chief evangelist for Apple Computer and one of the key people responsible for marketing the Macintosh in 1984. "Those people then, in turn, get even more people to believe. Just like Jesus was an evangelist who recruited 12 more evangelists." With corporate evangelism, the goal is to find and identify those customers who are already crazy about your product or service--who are actively talking it up in blogs or Web forums, for instance--and turning them with loads of personal attention into "customer evangelists" who then spread the word to others, who then--well, you get the idea.
Business has learned the value of word of mouth evangelism while church planters try to discover the latest advertising gimmick. What’s wrong with this picture?
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